Lesson 1&2- Week 1

Lesson 1 and 2: Week 1
Teacher: Mrs Maurer
Group Members: Sonya Jeong, Tasol Song, Naomi Kohbelic, Gah Vin Pyeon

We have brainstormed a range of potential NPIs we could possibly use for this assignment.

NPI:
- World Vision
- Guide Dog
- Red Cross
- Green Peace
- Amnesty International
- Invisible Children Movement
- Salvation Army
- Life Savers

Final decision of NPI: Green Peace

Green Peace have already arranged fundraising ideas for..
- stop climate change and energy
- prevent deep sea destruction
- protect the ancient forests
- keep Australia free from genetically engineered foods
- end the nuclear threat
- create a peaceful future
- end whaling

Our group decided to use the idea of : Stop /End whaling

Today...
- 1000 whales killed by Japanese - use petition
- 50 endangered fin whales - write to governor
- 935 mink whales - send letter to Jap prime minister
- used for scientific research - Contact/phone Politicians

Product:
-upto Friday 9th May : rock concert/ party targeting uni students/ Pencil cases
- From Friday: rock concert targeting teenagers/uni students

Final Product : Rock concert

Target Audience: Teenagers and University students

Further detail:
-Selling stop whaling shirts + hats
- Inviting celebrities who are supporting Green Peace
- Greenday
- Pink
- Isabel Lucas
- U2
- Everyone who's going to concert are compulsory to buy
the whaling shirt and wear it during the concert.
- All the celebrities will be wearing whaling shirts
- Little shop (not souvenir shop) open before, during and after the concert selling hats etc.

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Before, Lesson 1 and 2
Our group followed the steps on the assignment sheet provided. We had troubles with our product choosing. We came up with varieties of different ideas but evaluating the idea altogether, there were some problems.

We've first decided to do a party targeting the university students. It's a party where you have a guest speaker coming and talking for a while, than have dinner and then a party. We came up with this idea because uni students love parties. But because uni-students party always involves some kind of alcohol drinking and drugs etc and the complication of the price of places, foods etc, we decided to change from event to a product.

We each came up with a product, for example a hat, t-shirt but because these we're made before, we weren't sure if we were allowed to do it. But our group realised if it's not the same print, design, it would be alright. So Gahvin and Naomi came up with an idea of a product, 'Save the whale pencil-case'. It was targeted against children and teenagers but some of us said young girls and boys like pretty things than 'save the whale' or environmental stationeries. But we all decided to continue with the idea. But thinking of all those materials needed to produce the pencil case, we might not have any profits left because we cannot sell them in very expensive price and other problems.

The third and the last idea we came up was a concert. It will be targeting against children-teenagers-uni students. We researched the Big Day Out , Summerdayze etc to find out some information about concerts that they have held in the past. We would be selling wrist bands, some drinks (maybe) and before, during and after, we would be selling save the whale hats. Celebrities coming and supporting this concert would be the ones who are supporting the Green Peace. We looked up cheap places to hire for our concert, all the equipments needed etc.

I felt the coming up with the concert idea we came up with, I think it’s an effective product and easy to promote, and tell people how serious whaling is now. Although I think we could have thought about the ideas more at home so that we didn’t have to waste time during the lesson. Everyone worked as together during these lessons, talking and listening to their own and other’s ideas and giving their opinions. During these lessons, I learnt that marketing is not an easy job to do and how complicating it is to organise a product to sell.